Research and Markets: The Impact of Economic Factors on the Pharmaceutical Industry - Where the Next Five Years Will Take Us
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/04cd4d/the_impact_of_econ)
has announced the addition of the "The
Impact of Economic Factors on the Pharmaceutical Industry - Where the
Next Five years will Take Us" report to their offering.
Although there is debate about the direction the US economy is headed,
most analysts agree that though we are moving in towards a recovery,
labor markets will be slow to rebound.
The economic downturn that we're currently in has brought a number of
challenges for the pharmaceutical industry, such as loss of health
coverage through unemployment, decreasing health benefits for those
still employed, and a lessened ability to pay for co-pays or
As a result, we are seeing increased issues of medication adherence by
today's patients. Moving forward, price pressures, from public payers,
insurance companies and individuals, will lead many to replace branded
products with generics. Due to these and other factors, the generics
sector of the pharmaceutical industry is set to grow at a faster rate
than the overall market.
The Impact of Economic Factors on the Pharmaceutical Industry is a
consultancy-style report focused on the key economic issues affecting
all pharmaceutical sectors and the various strategies companies are
using to grow their business in these extremely challenging times.
Reasons to Purchase
Understand the key issues which will impact your business throughout
the coming years
Develop effective business strategies in areas such as patient
adherence, generic competition, health care changes, and emerging
Identify & exploit where and how you can support your brand and
organization by taking aim at these key issues head on
Gain access to a fully sourced executive assessment of the challenges
being faced within pharma and the changes being seen throughout the
industry which will impact your current and future revenue streams
Compare strategies that your company is employing to grow the business
with that of your competitors in these difficult economic times.
Key Topics Covered:
Where the economy is going
Employment figures and the pharmaceutical industry
The economy and health care behavior
National health care spending
Health Care Reform
Potential impact of the lack of health care reform
Controversy in the legislation
Challenges to the 2010 health care reform
The effect of the economy on adherence
What the pharmaceutical industry can do to help
Patient adherence as a public policy issue
The economy and the generics market
Government policy and generics
Growth of the generics market
The internal pharmaceutical economy
Research and development
Sales and marketing
Emerging markets can provide growth and savings
Mergers and acquisitions
Manufacturing and R&D
Sales force shift
Outlook for the Pharmaceutical Industry
Continuing challenges in the developed economies
The cautious potential in emerging markets
The need to adapt
For more information visit http://www.researchandmarkets.com/research/04cd4d/the_impact_of_econ.
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